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United States
22/7/14

BREAD & BUTTER

bread & butter

Almost two weeks ago we went to Bread & Butter in Berlin to showcase our Spring / Summer 2015 collection. We brought the full collection, our own beer and the foodtruck all the way from Sweden to Germany. We had such a nice time and can't wait for the collection to hit the stores next year.

bread & butter

bread & butter

bread & butter

bread & butter

bread & butter

bread & butter

bread & butter

bread & butter

bread & butter

 

Published: 2014-07-22
Category: News & such
18/7/14

JONA WEINHOFEN

jona weinhofen

Our good friend Jona Weinhofen from the Australian band I Killed the Prom Queen was photographed by Nicole Leever a while ago. He was wearing Dr. Denim, classic shades and Zeus beard oil. Looking good mate!

jona weinhofen

jona weinhofen

jona weinhofen

jona weinhofen

jona weinhofen

jona weinhofen

Published: 2014-07-18
Category: Products & outfits
27/6/14

#KENTFEST

kentfest

We invited our friends and ambassadors to celebrate the beginning of the summer with us at Kentfest in Stockholm on the 15th of June. The day started with a pre-party outside the Maritime Museum in Stockholm. Located at Gärdet, an area of Östermalm’s inner-city district, where the museum offers a panoramic view of Djurgårdsbrunssviken’s bay. The gently curved building, inspired by the neoclassicist design of Olof Tempelman, became the background for our pre-event.

With great atmosphere and relaxed set design our guests mingled, enjoyed our own brewed beer, ate gourmet food served right out of our own food truck and had a great time before heading towards the festival area.  

Kent is one of Sweden’s biggest rock/pop bands and has sold over 3 million records. They’ve also won 20 Swedish Grammy Awards. Kent had a vision of creating the perfect festival so they handpicked 10 support acts such as Nina Persson, Junip, Tove Lo, Elliphant, Beatrice Eli and Miriam Bryant among others. Kent performed as the last band on stage and were the main act of the festival.

When the sun started to set, 23 000 people in the audience were counting down the last 10 seconds together before Kent entered the stage with an intro and the song from their new album ”Mirage”. The concert was magical and went by so fast we didn’t even notice the nightfall.

The final song ”Mannen i den vita hatten” was spectacular with fireworks creating an amazing scenery. Even though it was almost midnight, it was still light outside and we all walked home in the warm summer night. Simply one of those nights when good music and great new friends can become the best of festival experiences. 

kentfest

kentfest

kentfest

kentfest

kentfest

kentfest

kentfest

kentfest

kentfest

kentfest

kentfest

kentfest

kentfest

kentfest

kentfest

Published: 2014-06-27
Category: News & such
26/5/14

BEHIND THE SCENES – THE ROADSHOW COLLECTION

roadshow

Our Roadshow celebrates the beautiful combination between coffee, food and (festival) jeans. Before we hit the road this summer we invited our good old friend Chris John Millington to take part of our Roadshow. Other than a really good time we also created a very limited Roadshow Collection together that had to be documented.  

The shooting took place in Arendal, Gothenburg that is an iconic old port with the mightiest wind turbine areas of Sweden. The industrial, raw and rough surroundings created an engaging synergy with our Citroën van from -67. Together with Chris John Millington we formed the aspired tone with assistance from our photographer Jonatan Fernström and hair and make-up artist Annie Hillgren.  

The Roadshow collection contains a few of our favorite pieces with a very limited edition roadshow print on exposed parts. With denim jackets, shirts, cotton tee’s and singlets the collection presents a new slant of wardrobe basics best worn with your favorite pair of jeans.

Shop the limited edition Roadshow collection here.

roadshow

roadshow

roadshow

roadshow

roadshow

roadshow

roadshow

roadshow

Published: 2014-05-26
Category: News & such
21/2/14

we're looking for a fitting model

fitting model

 

Listen up everyone!

We need even more people, this time we need a fitting model. If you live in Gothenburg this is a perfect opportunity to get some extra money (as long as you have the legs we're looking for).

We need a guy with size Medium, and to be a Medium according to the papers you have to be 176 cm (+/- 4 cm) and have the measurements (or close to it):

 

Chest : 98cm

Waist: 86cm

Seat : 102cm

In jeans you should be a 32'/32'


So this is not a modeling job that includes a camera, just so you guys know that. All we want to do is to test our garments on a real person, and since the sample size is a medium - we need someone with the measurements above. Therefore the measurements is the key here, not the look. 

The job is twice a week, about two hours each time. 

 

Interested?

Send an email to support@drdenimjeans.com and we'll help you. 

Published: 2014-02-21
Category: News & such / Off topic / Press & sightings

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