We are participants in the BSCI - Business Social Compliance Initiative - alongside many well-known companies in our industry.

The BSCI is a process/system to work towards and monitor compliance with the BSCI code of conduct. The BSCI code of conduct contains principles in the following areas:

  • The rights of freedom of association and collective bargaining
  • No discrimination
  • Fair remuneration
  • Decent working hours
  • Occupational health and safety
  • No child labour
  • Special protection for young workers
  • No precarious employment
  • No bonded labour
  • Protection of the environment
  • Ethical business behavior

External links

BSCI frequently asked questions
BSCI code of conduct


We are increasing the percentage use of sustainable materials in our collection over time. By sustainable we mean fibres such as organic cotton, dead stock materials and non-cotton fibres made from plant fibres (e.g. hemp, cellulose-based fibres, etc.). Our goal is to use 95% sustainable contents by 2020 while maintaining our established price levels. Right now, part of our collection, but not all, features sustainable materials.

Leather or not

We use very little leather. Our policy is to only use leather which is left over from the food sector and not to use any leather from animals raised solely for the making of clothing.

All of our jeans are vegan and do not feature any leather labels (except for our vintage line, Old Jam, which does feature leather waistband labels). By the same token, we do not make down feather jackets or use angora fur in any of our garments.


Another important area is chemicals, or preferably the lack thereof. We have a strict chemicals policy based on the Swedish Chemicals Group’s guide lines, which applies to all of our production.

The Swedish Chemicals Group has 80 members in clothing and electronics, and helps members stay on top of regulations and recommendations. The policy takes REACH regulations into account but also covers chemicals which the Stwedish Chemicals Group believes are important but which have not yet been covered by legislation.

We regularly perform laboratory testing on randomly selected items to check that our policy is being followed. We perform extensive tests across all product groups and suppliers.

External links

Swedish Chemical Group


Our production takes place across the world (you will find country of origin on all garments). We ship virtually all of our imports by sea to keep emissions as low as possible.

Our calculations show that sea freight is actually a very efficient means of transportation - to such an extent that long distance sea freight pollutes less than shorter distance road transport. To put this into perspective, if we look at global energy use across different means of transportation, sea freight accounts for only 9.5% of the total (source: WBSCD 2004 via IPCC 2007). The rest is road, air and rail.

External links

IPCC Fourth Assessment Report: Climate Change 2007


For further info on our Susainability plan please read here